Cornerstone content sometimes referred to as Hub content is a key page to include on your website. It is a compilation of the top articles that define the primary focus of your site or business. Think of it in terms of those posts or pages that actually help establish your knowledge on your particular business.… Read More Just what is Cornerstone Content aka Hub Content?
Look around, just about everything we touch is branded, from the coffee we drink and the clothes we wear to the scents we use and the cars we drive, we’re branded, although it’s someone else’s brand. While companies understand that branding is crucial… Read More Establishing a personal brand in a crowded marketplace
Freedom, aaahhh, the joy, the blessing, and… the curse. We all want freedom on some level. It’s often the driving force for many entrepreneurs. While it can be extremely liberating to start your own business and take control of your own destiny,… Read More Vital Steps for New Business Success – 4 must haves
One of the most common mistakes people make is that they don’t market their business consistently to have any sort of impact. Marketing leads to sales and sales is the lifeblood of any business, regardless of the business. [bctt tweet=”Without qualified leads to share your products or services with you have no business.”… Read More Keys to boosting sales through effective marketing
Ever wonder how to create a professional looking header or banner for your social media profiles? Ready to get rid of that plain blue default background and replace it with something that truly speaks your language? With so many social media channels available you have plenty of places to promote your business, but… Read More Create Professional Looking Headers for Social Media Profiles
Business development is a necessary and ongoing part of growing a business, whether that business is online or offline. It’s about creating long-term value for your clients and industry, value which ultimately is the lifeblood of a successful business. How you create that value and get it to your ideal market is key to growing… Read More Business development tactics to grow your business
If you know anything about building a business online, then you know that content is key to online success. Content allows you to share your expertise, reach your ideal clients and build the ever-so-important relationship necessary to business success. Shared content creates brand exposure and engagement and acts like a sales force out there… Read More Video Imperative to Content Marketing Strategy
So you finally did it, you purchased a domain, connected your hosting and began setting up a WordPress site (well hopefully WordPress as it’s the best platform to build your site on). Wordpress allows you to easily install (for free) the tools that make your site come alive and help simplify the marketing… Read More Design a Professional Looking Logo Now: a Video Walkthrough
One of the most difficult areas for new businesses is how to build their list of viable prospects. For many entrepreneurs list building is painful. Let’s just call it what it is – prospecting, and nearly every sales person will tell you they hate prospecting. But it is the most important part of your… Read More Build your List of Prospects Quickly with these Website Tweaks
If you’ve ever wondered what the difference is, I break it down for you here. So the next time you’re standing around at a cocktail party or maybe in an elevator and feel the need to strike up a conversation, you’ll be ready. That’s right, you’ll know exactly why marketing and sales are often lumped together… Read More Marketing vs. Sales: Similarities